Why ridesharing is efficient?
This project was done as part of a hypothetical project for Uber design assignment. The objective was to create an infographics from scratch demonstrating the pros of ride sharing in a city like New Delhi.
The problem statement aligns with the fact that a car remains unused for most of the time of the day and even when used only one person uses it.
10 million cars in Delhi are used ineffectively.
I hadn't done any infographics project before this. To make sure that the infographics resonates with the brand Uber, I decided to go through each and every brand guideline that was publically available at brand.uber.com. I also explored their newsroom page and twitter profile to get the hint of artworks that they use.
I came up with this solution at third iteration. In the first two iterations, I was trying to focus more on the visualisation through cars. I wasn't going anywhere with that solution since those elements were distracting from the data.